Mar 7, 2021
In this talk, Matthew will discuss how, having spent the past 10
years working in bespoke menswear, the last 3 running his own
business with sustainability being a big driver, he decided to take
this into school uniforms where the potential for positive impact
is so much bigger.
At the moment uniforms have a huge environmental impact and aren't
good for the kids wearing them, and he’s decided to make a change
in that system. Covid isn't just about pivoting, it is about
pivoting to business models that are going to help solve the
climate crisis that we face, and he plans to take us through the
steps of how his business did just that. Matthew Benjamin was born
and raised in London. His father is from Guyana, and although his
mother was born in the UK, her parents are from Jamaica. With a dad
hailing from the Caribbean, he grew up playing cricket and the
Windies are his team. He studied Advertising in the UK before going
to study an MBA in Luxury Management at the International
University of Monaco. His career started in London, working for the
largest custom clothing company in the world, Tom James, which led
him to come to Dubai, to open and run an office for them, becoming
one of the youngest in the history of the company to do so. In 2017
he started Benjamin Siggers, a bespoke menswear business with
sustainability at its core. As his passion for sustainability grew,
so did his ambition to make more of an impact, which has resulted
in him starting Kapes.